District Live Radio Studio raises the profile of downtown Savannah stations. | Story
A trio of Savannah radio stations are boosting their visibility in the city’s entertainment district and opening up new ways to interact with listeners face-to-face. Cumulus Media’s classic rock “I-95” WIXV and country “Kix 96” WJCL broadcast live local shows Thursday through Saturday from a new street-level studio in the Plant Riverside neighborhood of Savanah. The District Live Radio studio partnership also includes Savannah State University’s varied-format WHCJ (90.3), which broadcasts live from the studio on Mondays and Tuesdays.
The new 105 square foot studio is located in the Atlantic Building of the JW Marriott Savannah Plant Riverside District.
“This is an extremely exciting opportunity and a nod to the past,” said Eric Mastel, regional vice president and market leader for Cumulus. Savannah Business Journal. “Radio stations used to be located on a city’s main street, with windows looking out onto studios that allowed listeners to watch the ‘magic’ of radio. Plus, it’s always fun to be in the middle of it all.
Mastel went on to say that having a venue in the city’s entertainment district “allows us to interact with our listeners on a very intimate level, while producing entertainment and music for locals.” and tourists”.
Tyler Gray, director of entertainment at the JW Marriott Savannah Plant Riverside District, said District Live Radio is part of his vision to deliver “a complete multimedia experience, from live performances by top District Live artists to a broadcast studio at full service where artists can do radio or podcast interviews on location.
The new digital studio has large windows at street level so that the public can watch daily live broadcasts.
“The studio will host a wide range of music, from classic rock and country to jazz and gospel, so there really is something for everyone,” Gray told the Savannah Business Journal.
Savannah State University says it welcomes the opportunity for increased downtown visibility and increased exposure for college students who want to pursue a career in broadcasting. “The Plant Riverside District live stream is appealing to Savannah State University because it provides another platform to engage our audience and familiarize those unfamiliar with the university and WHCJ with an experience of rich and diverse listening,” said Sametria R. McFall, Ph.D., MPA, acting provost and vice president of academic affairs at the University.
It is expected that additional shows, podcasts and special events will be broadcast from the studio.