New radio studio part of downtown Las Vegas revitalization
“It’s kind of like being back in high school when everyone crossed (downtown) Fremont Street with their radios on,” says Tom Hmm, who grew up in the region and is now Vice President and Market Director for Beasley Media Group, Las Vegas.
The new Beasley Media / Cox Business Broadcasting Studio built for the Beasley Media Group five stations in Las Vegas sits next to a busy downtown amphitheater in Container Park, the area’s newest shopping and entertainment center. built with cargo containers stacked on top of each other.
Like the first radio, the new studio brings that mainstreet accessibility back to the music and entertainment radio is known for – but with a modern twist. The new remote studio sponsored by Cox Business includes a bank of phone chargers for public use. Recently on Star Wars Day (May 4e be with you), fans were able to charge their iPhones and Androids while strolling through the park dressed in costumes as part of a Beasley event commemorating their big day with contests and prizes.
“We’re definitely bringing downtown back to life. We hosted our very first adult Easter Egg Hunt here as a remote broadcast, even before the studio was finished. We invited 300 people and we had 4,500 people online before 9am, so I guess that’s a pretty good indication of the vitality of local radio here, ”commented Humm, whose career in Las Vegas radio spanned over four decades, including the heyday of downtown radio Las Vegas.
Beasley’s own KDWN-AM as well as KENO-AM and KGIX-AM were located in or near town center Las Vegas from the 1940s, but like other stations across the country, they abandoned their downtown studios as part of urban sprawl and began to rely on remote vehicles for live coverage. local events.
Beasley Media Group Las Vegas owns NewsTalk 720 KDWN-AM and four other stations: Classic tubes 96.3 KKLZ-FM, Vegas’ New country 102.7 KCYE-FM (The Coyote), Old school 105.7 KOAS-FM, and Star 107.9 KVGS-FM.
Today, through the use of modern technology, Beasley is able to put the radio back on Las Vegas downtown as part of the revitalization of this historic district. A fiber optic communications link sponsored by Cox Business and a modern IP audio network by broadcast equipment maker Wheatstone now seamlessly connects the group’s main studio on Durango Drive, about 15 miles outside of town, at the remote downtown Container Park studio.
The park’s inaugural year attracted over a million visitors and hosted artists such as Sheryl Raven, Cults, Belmont Lights and Cayucas – a place now faucet by the five local Beasley stations, thanks to the new studio.
“We are extremely happy to welcome the Beasley Media / Cox Business Broadcasting Studio to the park. Not only do we think they will be a great addition to our already unique business mix, but it will be great fun having their broadcast live from the park ”, said Doug McPhail, Director of Retail Operations for Container Park.
“We are very excited about the vitality and energy of this strategic partnership with Beasley Media which has resulted in the Cox Business Broadcasting Studio,” said Derrick R. Hill, vice president of Cox Business / Hospitality Network.
Construction on the new studio began in February and its completion coincided with the National Association of Broadcasters convention, which was held April 11 to 16 in Las Vegas and brought together more than 100,000 people from all over the world.
Beasley Media Group owns and operates 53 radio stations (34 FM and 19 AM) in twelve large and mid-sized markets. It is the oldest continuously managed and publicly traded pure play radio broadcaster in the country.
About Wheatstone (www.wheatstone.com): Situated in New Bern, North Carolina, United States, Wheatstone Corporation designs and manufactures professional broadcast audio equipment under the WHEATSTONE and AUDIOARTS ENGINEERING brands. Products include digital audio consoles and control surfaces, analog audio consoles, digital network audio systems, audio over IP, signal processing for on-air and studio applications, pre-wiring and software.
SOURCE Wheatstone Corporation