Riding the Wave – Career in Broadcasting
If you think you can captivate an unknown and invisible audience with just the audio element, consider a career in broadcasting.
It existed long before television and the Internet and has gone through several phases of laxity as a medium, but it is still strong. Humble radio continues to reach thousands of people every day, day in and day out.
Whether people blast the songs on their world-class system in their cars or just with their headphones through their mobiles, they’re likely to find a radio station that will keep them entertained on their commute.
Listeners often feel that it’s the simple choice of stations and genres of music that draws them to radio, coupled with that element of surprise – what song they’ll play next. Often, listeners have their own favorite shows, which they try to watch on a regular basis.
It just gives the industry the momentum to develop further. Today, as a mass medium, radio reaches the innermost pockets of the country with a distinct advantage: you don’t have to be literate to listen to the radio.
Broadcasters use these details to the maximum to create audience specific shows. Today, there are over 250 FM stations in nearly 90 cities across the country. This is a sign of the growth of markets and the creation of Jon.
According to those working in the industry, the ease of access to radio makes it a popular medium. Others also mention that unlike television, listeners do not need to devote special time to the radio, which can listen while performing other tasks. Moreover, with no additional cost needed in terms of purchasing a special device or even paying for listening, radio is popular.
With so many chains and stations operating almost 24/7, there is certainly a need for qualified personnel in this industry for its various job descriptions.
Today there are several courses that students and aspirants can take to enter this field and be trained on the job. As the world has changed, education services have also evolved. That is why, perhaps even if a few years ago an aspirant could have succeeded without specific training in the field, but today it makes sense to take a course.
Specialized courses are available for those interested, with different choices and goals, so that aspirants can make an informed choice. These include courses on radio production, audiovisual media and scriptwriting, among others. The eligibility is not very strict in terms of degrees, but the version of the personality traits and qualities that are required.
Mumbai institutes offering radio production and broadcasting courses include
- Xavier’s Institute of Communication offers certificate course in radio jockeying
- Radio City School of Broadcasting Offers Certificate Course in Radio Jockey and Radio Production
- Indira Gandhi National Open University Mumbai Center offers Postgraduate Diploma in Radio Program Production (PGDRPP)
- Livewires Institute offers radio jockey and screenwriting courses
- The School of Broadcasting and Communication offers a certificate in professional voice and radio jockey
- Mumbai Film Academy offers voice and anchor courses
- AAT College offers BSc in Audio and Music Production in its center in Mumbai
Students are advised to verify eligibility for different courses. For some courses he may pass class 12 exams and others may require a diploma.
Students should also be aware that jobs in radio production may not be regular jobs of 9 to 5 types of jobs. Students should be prepared to work in shifts and hours, as this is one of the basic requirements.
A student says
Rohini Shroff, Continuing His Course
I hadn’t decided from the start that I would take this course. After I graduated in Mass Media, I enrolled in it. I learned so many new things that I learned in a short time, and I am still learning. It’s a revelation, because in reality, the operations are so different from what we really imagine. The operation of a studio is an essential element which provides many practical training for the students.
Most of our teachers come from real radio backgrounds and work in industry or have experience in the field.
We learn to imagine, plan and execute the production of audio programs. Students learn to understand various radio formats and also learn which format is best suited for a particular type of speed broadcast.
We also learn to recognize the type of research to be done – to understand what to present in the structure of a show as well as to think about what types of shows to plan for which segments, keeping the schedule in mind.
When it comes to skills for this job, I would start thinking in terms of audio first and foremost, that is, creating impact only with sounds and words, not visuals. Aspirants must also be patient and have a knack for working as a team.
Market and remuneration
There is a large market with various roles in radio production. Students often know the most popular – which is a radio jockey. But there are other production jobs, as well as back-end research jobs, besides marketing and sales.
Profiles directly related to the broadcast include the producer, production and support staff, and jockeys.
During the process, a major role is played by the broadcast assistant, meeting the needs of anyone related to the show. This person makes sure that everything is in order for a particular show at the appointed time.
A radio station can have several production assistants and they ensure the good broadcast of any program.
The presenters of the shows are the radio jockeys who are generally popular with listeners. Each jockey has a unique way of speaking and generally develops a personal style by hosting the shows. This is essential because the radio is an audio medium and the faces of the jockeys are not visible. Their identity is usually defined by their style of presentation. To listeners, it may seem like the jockeys are making the essential decisions, but they really aren’t. These are the producers who oversee the whole process and look into the definition of the programming, the script and other content.
There are other functions to take care of, and these are performed by the directors and managers of the stations, including the review of personnel management.
Since there are so many roles and designations, the pay differs between roles and employers. A new graduate can start anywhere between Rs. 25,000 and Rs. 35,000 per month, depending on work profile, talent, expertise and knowledge.
An aspirant asks
Ayush Saraf, Bachelor of Commerce student
When deciding on my course of study, I had two drawbacks, and that’s why I chose BCom. I wasn’t really sure what I wanted to do in the future, and my grades were average as well. But now that I have read articles on the radio field, I am really fascinated with the production part of it. I have two difficulties. The first is that I don’t speak English very well, and the second is that I don’t want to work in another city. How problematic would these questions be?
A professional responds: First, know that if your level of confidence is related in your head to your fluency in English, that will be a problem in any profession you take up, since it will be in your head. I suggest you try to improve your language skills, so that you are more confident. When it comes to radio production, there are stations that work in Hindi, so you can try any of them.
I guess a lot of students like you want to work in Mumbai and are against the idea of ââmoving to another city. In this area, is it possible to stay in Mumbai and work. However, I must mention that often the promotions in terms of higher designations and more responsibilities are often accompanied by transfers, when expansions take place in other towns and villages. I think you can take a call when you get to this phase of your life.
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Posted on: Monday Aug 08th, 2016 12:26 AM IST