TikTok now has its own SiriusXM radio station
TikTok has officially spread to radio. SiriusXM’s TikTok station is now available to listen, starting at noon ET today, in all vehicles and on the SXM app and connected devices.
TikTok Radio is billed as “showcasing the trending sounds that are redefining TikTok pop culture.” Most of the time, it will only loop the hottest songs on TikTok at all times, although weekly shows and occasional specials are also scheduled.
Music has always been an integral part of the TikTok experience – so much so, in fact, that the viral songs on the app have forced the music industry to completely re-evaluate the way it counts streams for the purposes of mapping. Songs created for TikTok launched musicals and meteoric careers. Now a whole different audience will be exposed to the trendy TikTok lifestyle.
There’s a lot going on here – TikTok Radio is very, very TikTok. For the most part, your typical DJ doesn’t host on TikTok Radio; The creators of TikTok are. SiriusXM says a “talented and diverse group of TikTok creators” will host, including @ 8illy, @itscathaley, @hindzsight, @dirrtykingofpop and @taylorcassidydj. They’ll play, for the most part, exactly what you expect: whatever the trending music is on TikTok.
TikTok Radio will also be hosting something called “Creator Invasions,” which seems like something to fear, but actually just guest appearances by big TikTok personalities. Bella Poarch, Dillon Francis, Dixie D’Amelio, Lil Nas X, Normani, and Ed Sheeran are expected to appear on the show at some point, among many others.
TikTok for the uninitiated – SiriusXM is still very popular in the United States, with a total of 34.5 million subscribers in the first quarter of this year. The service has around half a million fewer subscribers today than it was at its peak in 2019. And it still doesn’t come close to Spotify, which has around 356 million monthly active users.
Yet the fact that TikTok is now present on radio – a medium generally reserved for very traditional media – is indicative of its immense impact on the music industry. We might guess that many SiriusXM subscribers are people who don’t spend a lot of time on TikTok. Now, they will have the chance to be exposed to the creators and sounds of TikTok without ever opening the app.